Packaging Design has become huge in the past few years as companies are realizing that good packaging equals increased sales. When you are picking out a bottle of wine, aren’t you drawn to the bottles with cool labels? Your packaging is often a consumer's first point of contact with your product, and a spiffy package may make someone try a new product line they’ve never heard of. Your package design is one of the most important elements in a successful product launch (or re-launch). But there are so many things to think about when designing a package – it is design that has to function. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.