Publicis.Sapient and PGA European Tour teamed-up to set the foundations of the brand digital transformation as part of the company strategy to enhance golf fans engagement with the digital channels. The shift aimed to bring users closer to the action and provide more intuitive ways to interact with richer content about players, stats and news.

The following work focuses on the tablet app adaptation, which aimed to bring a more immersive experience into the PGA ecosystem. The app gave users also the ability to watch live-streaming tournaments and explore highlights of iconic moments from the Tour archives.