Lenovo placed us with a task to increase social engagement. In order to do that, without promoting any products, gamification was the only option. But how would you create something new that has never been done before. This is why, we created a series of 360 posts with detailed illustrations, where users needed to find a hidden Lenovo phone in each one. This created a lot of traffic on the Lenovo page, and was well received with over 210K likes, 51,880 shares and 6,8K comments each. It was the most popular series of posts on the Lenovo pages and was considered one of the most successful digital campaigns too.
Conceptualize | Art Direction
Agency: OgilvyOne Dubai - 2016
Original illustrations
