As part of a nonprofit serving Milwaukee county by licensing foster homes, managing child welfare cases, and facilitating adoptions it seemed that the grow hope mark made from a flower needed to go. (Staff were constantly having their booth approached by people looking for plants for their yard, or whom thought they could adopt a dog.)

To help get things on track, I went with a human-focused logo that incorporates a pair of hands, one to represent a child and one to represent a caregiver, and a heart because one of the main ingredients needed to be a successful foster parent is love. In abundance.