Channeling the Island
Island Brewing Company, with a view of the Channel Islands, off the coast of California, has been operating a brewery and tasting room since 2001. While IBC has been a mainstay with Carpinteria locals, new competition created an environment of needing to keep up, rather than lead, the regional craft scene. The Brandit, led by Creative Director Matt Ebbing, came on board to evolve the brand to better embody Island’s spirit, recapture craft industry momentum and expand into cans.
CREDITS
Concept, Creative Direction, Design: Matt Ebbing
Icon Illustration: Jud Lively
Agency: The Brandit - ©Danno The Manno, Inc.
Client: Island Brewing Company
Concept, Creative Direction, Design: Matt Ebbing
Icon Illustration: Jud Lively
Agency: The Brandit - ©Danno The Manno, Inc.
Client: Island Brewing Company
