Marketing and communication strategy done after initial project briefing. 

Analysis of the companies mission and vision statements and how they contribute to the core goals of the company. 

Looking into values and objectives Accionatura espoused was essential for our team to understand the direction of our campaign and to carve out a clear self-identity.

Research into the direct and indirect competition of Accionatura.

Analysis of marketing communication channels. Focusing on the methods to get company exposure and communicate messages to the desired market through both voluntary and involuntary channels. 

Identification of the target audience.

SWOT Analysis. Looking into the strengths, weaknesses, opportunity, and threats of the company we were able to define our placement strategy.