Dewberry Identity Refresh Studies
Branding and Identity
While on assignment to Dewberry (via Aquent), I was involved with studies on a branding update. Primarily. this would be focused on marketing and proposal materials, in order to enhance cohesiveness and unity across all of Dewberry's communication collateral. One of the requirements was that the core branding--the logo and logotype, must remain the same, due to the established brand presence.
Exploration included the addition of a tagline to the logo/logotype, as well as a new color palette, which was coordinated with the design and marketing teams. The new colors, tagline, and typography were explored in common collateral, from exhibit displays to proposal collateral and print advertising campaigns.
Branding and Identity
While on assignment to Dewberry (via Aquent), I was involved with studies on a branding update. Primarily. this would be focused on marketing and proposal materials, in order to enhance cohesiveness and unity across all of Dewberry's communication collateral. One of the requirements was that the core branding--the logo and logotype, must remain the same, due to the established brand presence.
Exploration included the addition of a tagline to the logo/logotype, as well as a new color palette, which was coordinated with the design and marketing teams. The new colors, tagline, and typography were explored in common collateral, from exhibit displays to proposal collateral and print advertising campaigns.
Logo/tagline studies and color breaks
Color selection drawdowns, and contrast with different background values
