Brief : to create an overall visual identity for a newly established event , highlighting the diverse nature of the full and complex programme.

The overall 'look' in 2012 was largely driven by the website design (built on wordpress with a heavily customised version of the MASS theme by Themeton) with colours and typography being carried across all print design.

The website was updated in 2013 (Now based on the Nimble theme) , and I'll be refrshing it again for this year's (2014) festival to introduce new elements, most notably the 'Fringekin' membership scheme. 

 

The logo was also refreshed in 2013, changing from black to a highly distinctive bright green background.

MK Festival Fringe website

 

Working within the confines of a very tight print budget, the brochure was a particular challenge - at A6 physically the smallest thing I've yet worked on - with a huge amount of information to be fitted in a confined space, so I was particularly pleased with all the positive feedback received.

Cover and sample spreads from the 36 page brochure plus sample leafelts below, to view the full brochure (on issuu) please scroll down

MK Festival Fringe was the official fringe for the Milton Keynes International Festival 2012