At first glance, the packaging appears simple and clear. A mix of Stencil, in line and curvy typography is used for a handcrafted, small farm quality feel. The graphics look as less as possible in a way that they help “Milk” to be the hero. Lanitis milk may look pure and simple, but it’s full of undercover surprises. Everything is revealed gradually sip after sip, glass after glass.
Landscapes of Cyprus, rural scenery of Cypriot nature and everyday life at the farms, all are revealed portion by portion. The milk gives us not only the nutritious breakfast, but a new blank page, a medium for our stories to be narrated.
