Smart Start Brand Identity
Smart Start is a big box, baby store that specializes in all things baby. From diapers to strollers, this store offers everything parents need for their growing children. The task was to create an identity for this company and design for a brand that's fun and adventurous.
The end result was to create multiple design solutions through thorough research and core concepts. From the moodboard to the final logo, the design had to remain consistent through all of the media platforms.
The zoo theme was the chosen, final design for the Smart Start brand. The design solution met all of the brand's needs and reflected the ideals of the target audience.
This dynamic moodboard was created to demonstrate a unique way of presenting the static moodboard to key stakeholders of the Smart Start brand.
Logo sketches 1-15
Logo sketches 16-30
Final logo design
