CEDARS Home for Children Testimonial Ad
CEDARS Home for Children is a non-profit organization that focuses on finding foster homes for children in need and homeless teens. For this project, I had to identify the problems that CEDARS faced with their advertising campaigns and develop a design solution for these issues. Using learned design concepts like composition, color theory, persona creation, and the concept of persuasion, I was able to create a testimonial ad that excelled the design criteria. The solution was to develop a strategy to rebrand their advertising methods that would bring more recognition to the organization and provide the target audience different avenues for learning about and contacting CEDARS.