humankind embodies the sentiment of the work at the Greater Twin Cities United Way. It is inclusive of all people, regardless of race, ability or gender—representing the character of United Way and our community. humankind finds the potential of all people by focusing on their hope and promoting our shared success. 

The humankind messaging inspired individuals and companies to invest in potential and possibility of our community. The annual campaign met its fundraising goal of $79 million.

As Creative Designer at Greater Twin United Way, I brought the humankind brand to life through multiple channels and several target audiences.

Multi-channel print and digital marketing communications, including brochures, pledge forms, posters, promotions, and social media.