THE BIG IDEA
Мy last project on the 3rd year of BA Advertising Course in London College of Communication.
THE PURPOSE
The client’s issue is a launching of the new product’s line for men’s face care market.
The reason, why St Ives needs the content strategy for its new campaign is a fast-moving track of growing and changing in the male’s cosmetic market during the last years. Today the men’s skin care part of market is growing dramatically fast and becoming more competitive that it was in pastime. According to Independent, the UK’s market was valued on 14.8 bn pounds in 2015, significantly showing the trend of growing up and valuing place in the whole cosmetic market in the UK (Wang, 2016).
The problem: British guys, who are my target audience, do not think about purchasing face care goods.
The solution: their relationships with female`s relatives, who are interested and purchase face and body products.
THE BIG IDEA
REPRESENTS THE MODERN RELATIONSHIPS
BETWEEN THE BRITISH 18-24 YEARS OLD GUYS AND
THEIR MOTHERS.
#Hey Mum Xx
#nativeadvertising
SKETCHES AND PRODUCING
Some examples of photo posters for social media as a part of the advertising campaign. The style of pictures stays as same as the current St. Ives' brand image.
Thank you for attention.
