In a Crunch Granola is a quick and tasty post-workout snack targeted specifically for the gym crowd. The arrows are a play on the creator's name 'Cleveland' with the initial concept for the brand being 'Cleveland's Granola.' Having the C+G arrow is a subtle play at the original name while also establishing a sense of movement on the package.
Final Logo adapted by color for different flavors.
Concepting
In this concept, the texture reflects what's inside the package and plays off the idea of the word being 'crunched' on.
