Tying the imagery of a logo mark back to the product, culture, and name is what makes a logo successful. For my project, I selected a bookstore that specializes in books relating to the arts and humanities. The culture of my company is Bohemian and the name of the company is La Vie Boheme -- The Bohemian Life. For my logo mark, I selected a beatnik cat wearing a beret to capture both the Bohemian vibe and to tie back to the French name.