HONEY BEER
Client's brief was to show Russian heritage and history through the label design.
The beer is premium quality produced for European market.
The beer is premium quality produced for European market.
The design combines Firebird as a staple symbol on the label, with Russian folk art - Khokhloma and Gzhel.
Second concept was an exploration of another Russian symbol-Bear in contemporary style, combined with traditional elements from Russian folk art.