Reviews Website
(This was a work in progress when the company I used to worked for decided to shut down operations as the initial investors where Russians and got sanctioned because of war.)
The Problem
As a performance marketing agency, Leadbull was seeking to create a project based on affiliate programs for all kinds of verticals (starting with dating sites and later on expand to any kind of affiliate market). So the main purpose of the website was to show the best options (based on actual reviews) of each vertical to users and take them to affiliate site to open an account.
The Solution
To start off a dynamic brand needed to be created, a brand that can easily adapt to any kind of vertical, so we studied two scenarios:
1. Get an umbrella domain where we can add all the verticals.
2. Create and umbrella like brand that could adapt to multiple domains.
After studying other competitors strategies, we decided that going with the second option would be the best as it will allow us to become authorities on each vertical as a single, but to be recognizable by the umbrella like brand.
So we will be using "Best" as our umbrella like brand and add the vertical at the end of the domain.
Then we wanted to test out what would be the best layout to show the different options to the user so to start off we created 3 different layouts that you can find in the prototype below.
The three of them trying to put the CTA as the most important element of the site.
My Role
I was the designer in charge of the project, so I started creating the "Best" logo which I wanted to look generic and specific at the same time. I then got some benchmarks and ux reserach from the team and used it to create the first wireframes, and then proceeded to create a design system and Fiigma tokens stored on github (so we can have better control overall the design elements and consistency) to create the mockups and prototypes. At the beginning an outsource developer was supposed to create the CMS development. But I decided to take the challenge and create the Wordpress my self, so we would have more control overall the website aspects.
Makol OCR Website
The Problem
Makol OCR is a medical equipment and supplies distributor in Central America and the Caribbean, they have been leading the market since 1994. Over the years, they have expanded their areas of work into high-quality products and services, with an emphasis on radiology, laboratory equipment and reagents to identify various pathologies, molecular analyses, and other types of assays.
With all the years in the market, they recently realized they needed a website so they can expose the brands they represent and in which countries they got this brands available. They also wanted to have a way to post news about new products or recent projects.
The Solution
We decided to create a simple corporate website with a map on the homepage where users can select their country and the available brands will be highlighted or they can choose the brand they are interested in, and the available countries will be highlighted in the map. We also add a couple of internal pages to show case the team, their values some basic information about their brands on each specific area and finally a blog with a CMS so they can keep it updated with the latest news, products and projects.
My Role
For this project aside from directly speaking and presenting to client, I was in charge of the UX & UI design, which was all done in Figma, the assets handoff to the developer as well as supervising all the development process until the project was finished.
Transglobal Medical Website
The Problem
Transglobal Medical is a medical supplies distributor in Costa Rica which since 2009 has been selling their products to the Costa Rican Social Security entity the CCSS (Caja Costarricense del seguro social) and to main drug stores, but they now need to expand their selling channels and their online presence.
The Solution
Build an e-commerce website that would facilitate their users how they buy their products. This online shop would be inspired on the biggest e-commerce in the world (amazon). The most important feature is to make it as easy as possible to a user to find the product that they are looking for by having various ways of searching: Search bar, By Categories, By the most popular products, As a catalog that can be filtered by category and/or brand. And of course this site needs to be completely responsive, so that users can shop within any device.
My Role
This was a solo project, so I was in charge of the full project, from the UX research, to the UI design, to the development in Wordpress. To keep a consistent design I created an atomic design system.
Nutricion FG Website
The Problem
Nutricion FG is a nutritional service, they wanted to facilitate their users the way they schedule an appointment at the same time that they can give valuable content for their actual patients, valuable content as healthy receipts with nutritional values, nutritional tips and articles.
The Solution
The solution for them was to create a responsive and very appealing design wise website that leads and call to the action of scheduling an appointment.
My Role
I was in charge of the UX research as well as the UI Design. So I started by defining the websites main objectives and creating a Site map and then the wireframes to focus on functionality, and the continuing with the UI Design.
Master Adriana Website
The Problem
Adriana is a Phiacademy Master on multiple micro pigmentation techniques, she has multiple courses where she teaches all this techniques and she needed a way to distribute the courses information they previously sending pdf's through Whatsapp which was not been effective at all.
The Solution
I proposed her to design a funnel based website where we can promote each and every course by displaying all the courses information and at the same time start building a database to make remarketing campaigns and get similar audiences to target for new courses.
My Role
This was also a solo project where I created all the UX and UI as well as the logic of the funnel and the development of the website.
BEEFIT Website
The Problem
BEEFIT is a small sporting goods distributor in Costa Rica, and they needed online shop to sell their products online, the problem is that they sell only 3 products, so the shop should be focused on those products.
The Solution
Create an e-commerce where the products are the main focus, so that their customers can go straght to buy what they need.
My Role
I created all the UX and UI design of the website as well as the development of the e-commerce.
WODFest Website
The Problem
WODFest is the oldest and biggest CrossFit national competition in Costa Rica, they need to have online presence for the competition as well as having a registry platform for the athletes, staff and vendors, tickets sales point and a Live leaderboard and schedule for the event.
The Solution
We created a dynamic website that would get updated on every phase of the competition, and it also gets updated every year, so we always start with a countdown and basic information to recruit Staff and Athletes, They both can sign up on the webpage and get personalized communication with the organizers. The vendors and sponsors can also get signed up on the website, on a later phase tickets sales for the general audience are sold online, and during the Competition weekend there is a Live leaderboard and the workouts get announced and posted dynamically on the website.
My Role
This is a solo project in terms of UX and UI design, so I was in charge of all the user experience research, the interface design and all the development of the website as well as all the background logic for registries and Dynamic displayed data.
SNAGA Community & Fitness Website
The Problem
SNAGA CF Formerly CrossFit SNAGA was the first CrossFit box in Costa Rica, they used to have a website but it was poorly designed and didn't had a main objective, and they needed a way to get peopled signed in for their program.
The Solution
We decided to redesign their website, offering their audience all the information about the box and by using the concept of "We change lives" get them hooked to a free test class and potentially to sign up for the program, which will be the main goal of the website.
My Role
This was a solo project, Where I did all the UX and UI as well as the development of the website.
