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Disney's Haunted Mansion App



ABOUT THE PROJECT
A subscription based storyline in which the 999 people who were lucky enough to sign up were sent a box of interactive elements once a month for 3 months. The subscribers would receive a box of "haunted" objects in the mail, and then use the Phantom Radio app to interact with those objects. Over the 3 months a storyline would unfold where the users would help the ghosts escape from the Haunted Mansion.

In addition, there was also an in-park scavenger hunt for users. Once inside Disneyland, users were sent on a unique experience that could only be unlocked through the app. Furthermore, users of the app were also treated to a personalized ride on the Haunted Mansion.

We created the website to introduce the Ghost Relations Department to users who might not be familiar with who they are or what they do. It also helps the user to learn more about the Ghost Post and Phantom Radio experience.

The app can still be downloaded, and although you needed to subscribe to get the full experience, users can still interact and listen to different radio stations.


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Disney's Haunted Mansion App
Published:

Disney's Haunted Mansion App

A subscripton based storyline in which the 999 people who were lucky enough to sign up were sent a box of interactive elements once a month for 3 Read More

Published: