Project Included:
Complete Rebrand, Logo & Identity Design, Website Design.
Complete Rebrand, Logo & Identity Design, Website Design.
Swerve Creative teamed up with Tanis Communications to redesign, and solidify, Crossbar as a true innovator in data storage. Data is becoming the “New Air”, wherever, whenever, always available. But to make Data truly ubiquitous, inventors have to rethink the status quo. New technologies are needed to architect systems with no latency, high energy efficiency, high capacity and screaming fast performance. That’s where Crossbar ReRAM comes in. With ReRAM, designers can create entirely new subsystems from “persistent computing” where integrated data pods never shut down to “smart memory” that learns from every interaction, and autonomously retrieves, filters, computes data without the intervention of the CPU.
The dynamic mark not only demonstrates the synapse of two bars crossing on a chip, but also creates a plus sign, symbolizing how crossbar technology is additive—not just in the function of the chip, but in every application it is used. We looked to simplicity and sophistication as our guide in designing a complex technology site. The result tells a story of technology personalized to create a better future for all users.
