Attack in Motion

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ATTACK IN MOTION

Attack in motion is a five man gaming team that gave me the opportunity to create a new look for them, I was lucky enough to have a lot of freedom to come up with the brief and decide what might help them to stand out within the community

2017

Concept

After having a talk to a member of the team and having a think I eventually decided to use the name that they had given me to come up with the acronym A.I.M, I then used this to inform my concept which is a representation of what it is to aim (to pinpoint something with your eye), this also proved to be fitting as their favourite game is Counter-strike: GO, a multiplayer first person shooter. I did a few sketches and ended up with this as a starting point for the new identity -

Prototyping

After this I began putting in the elements into illustrator, I tried my best to space everything out and find the perfect dimensions within each element. I was also able to design each letter for the acronym which was fun because I had the logo to help me decide how heavy it will be and how it will be positioned above the other text

Version one

Here is the first version of the logo, at this stage we were generally happy with how the concept turned out but thought that the text and layout needed some attention. You will later see that I removed the acronym, added an extra circle within the eye and changed the typeface of the below text