I worked with Rekha Mehr MBE, founder of Pistachio Rose London, on revamping and maturing the brand of her award winning luxury biscuits. We started from the heart of the brand: the story and logo. Inspired by her father’s Indian heritage and a love of beautiful food, she wanted to create something that blended elegance and flavour to bring Indian sweets in to a new era. Previously, the challenge she dealt was the misunderstanding of Indian sweets and failing to capture a greater audience without losing brand integrity. With a new balance of serif and san serif typefaces with a minimalistic pistachio emblem paired with the gold bohemian henna packaging patterns, we worked our way through the rebrand with photoshoots, inserts, and packaging design.
There's more to come so stay tuned!
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Process photos:
Few digital iterations and explorations
Previous branding:
