2012 Highlights
The region’s biggest gathering of trendsetters and the fashion-forward took place at Al Serkal Avenue on Friday April 27, 2012. Serious collectors and budding enthusiasts were joined by a who’s-who list of streetwear brands and cult footwear designers in celebration of Middle East street culture. Last year’s summit saw over 1500 people, including local celebrities and socialites, walk away inspired by the energy and creativity of this global movement.
This year’s event, themed ‘The Art of Sneaker’ was part convention and part street party. Highlights of a breathless day included a live demonstration by the world’s number one sneaker customizer Alex Nash; the Puma Creative Factory and T7 Activation; the introduction of Nike Running and Sneakerhead Hunt Middle East; a New Era ‘Artist Series’ Exhibition; an exclusive screening of the heavily anticipated ‘Rap Arabe’ hip-hop documentary; live graffiti and performances from international & local artists, bands and DJ’s; sneaker culture inspired art & photography exhibitions; skate park championships and not forgetting the impressive collections showcased by collectors around the Middle East.
