MassChallenge is the most startup-friendly
accelerator on the planet! No equity taken.
We help startups win!
2016 Impact Report
MassChallenge's annual impact report summarising the year of 2016. Having expanded the accelerator programme to several new cities around the world, it was a year of wins and growing pains with great stories and a growing engaging community. I was in charge of layout design, typesetting, and image sourcing from front to back. Content was gathered and managed by the Global Marketing team. Over 1000 copies printed globally.
Brand Development
During my time at MassChallenge, the organisation underwent rapid growth expansion launching full accelerator programmes in Mexico, Switzerland, Israel, Texas, and going on its 2nd year, UK. With rapid global growth, comes rapid brand development and further honing visual consistency and language. With the original key industry icons, I helped further develop the iconography language and expanding our visual library. Our latest development, we took on a people oriented photography driven approach for most collateral to humanize and highlight our startup stories and values.
The Startup Ecosystem T-Shirt Design
Not only is MassChallenge crazy about startups and love helping entrepreneurs win, they accelerate innovation in cities thirsting for growth. They are globally activating individual cities' startup ecosystems, stimulating connectivity. This is the core concept in the t-shirt design.
(Above) Color iterations. Second round, we iterated the highlighted platforms from cylinder shapes to rectangular pillars and even testing if no pillars worked. See Global Brand Manager, Shannon Sullivan and I's case study: https://www.behance.net/gallery/58348373/Startup-Ecosystem
Startup Corporate Collaboration 2016
MassChallenge and Imaginatik partnered together to further discover and analyse the truth about startup corporate innovation. The findings of The State of Startup/Corporate Collaboration 2016, a first-of-its-kind study, was launched through a webinar hosted by MassChallenge President, Mike LaRhette and Imaginatik CMO, Chis Townsend. The following was part of the digital campaign featuring the downloadable PDF report with shareable infographic key findings.
Landing page created on HubSpot: more.masschallenge.org/report1
Social
Sample of social posts (FB, Twitter and LinkedIn) and cover photos created for applications season along with events marketing banners and posts.
