Art inside Prague.
If we look on art from it`s social role — the connection between artist and gallery is substantial. A duo crucial for our progress, education, social development etc.
Galleries purpose is to represent artist, so we believe that logo must be as simple and reduced as possible letting artists talk themselves. All what gallery needs is just to sign under their activity. This is main driver and role we find for identity. And if Prague would have a signature what would it be? The most simple, reduced option? We say P.
A symbol we created represents the capital letter P, but it has second layer too. Image of canvas and signature on it. Still, gallery is not a canvas, but rather a frame framing events, exhibitions, social activities etc. Visual system takes the art content to the background framing it with frame and signature. Or capital P. Chose the one you like more. Or both - the way we do!
