The Danish people have lost their respect for the state school system, and they are searching at an increasing rate for an alternativ.

Alternativs such as private schools.

We've been tasked to rebrand the state school, and change the views of the many parents, whom cannot see the benefit of their children going to a state school.

Our solution: A webpage to share unique friendships.

Increase the awareness of the diversity that you'll be able to find in the state schools, compared to places such as privately funded schools. We are doing this by attempting to emphasise the importance of the unique friendships among the diffrent social classes of the Danish society. 

During our research we drew the conclusion that in most scenarios, private schools divide the Danish people into separate groups across the social classes. This creates unwanted diversity, we want to avoid that at all costs. Social skills are an very important asset to any human being. We stand to loose that skill, if the trend of sending children to private schools continues.  

Our wish is to have people share their unique friendships on our website or our Facebook page. 

It will be a place where they will be able to share an image of themselves and their friend, and tell their story. 

We'll pick a winner each month, on our facebook page. The winner is the one with most unique story. 

They'll get a profile page on our website with pro photographs, their story, and a video. 

The video will explain the benefits or changes this unique friendship has created. 

We also plan to pick a yearly winner as well, for an even greater reward.