As this is a very healthy product my goal with this logo was to make it look fresh and modern. With the check symbol i tried to get the visual effect of something that is tested, tried, safe and desirable as a snack.

 I wanted for packaging to look simple and meaningful. Something that you would remember once u see it in market. Something that in a way communicates with a buyer, more or less with women and mothers as target area

Slogan i proposed for this packaging and campaign - Hranom do zdravlja- in literally translation means to be healthy by consuming (supposedly healthy) food.
Shorter translation could be WITH FOOD TO HEALTH, or something in that manner.