We were tasked with creating a new look as well as a mobile app for The Crowne Plaza Hotel & Resorts. The purpose of it was to freshen up their old brand identity in hopes of attracting a new, younger target audience. 

The app is called Amber. 

It functions as a personal organizer for the guest, and it's sole function is to make their stay as hassle free as possible. Making use of voice recognition software, the app is designed so that you can ask her anything and she will answer to her best ability.

The whole idea is that a guest checking in at The Crowne Plaza, will have an intelligent and personalized assistant in the comforts of their pockets. Amber is there to make life easier every step of the way, from checking into the hotel from the taxi's back seat, making dinner reservations, finding out what nightlife is like around the hotel and countless other features that the guest would benefit from. All you have to do is ask the question.

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Please enjoy the case study video below.