MILLER LITE SUMMER
Shopper marketing, advertising, promotions, and digital tactics were leveraged to push for the most important time period for beer, summer. Four key visuals were created along with hundreds of supporting pieces. Epic prizes from golf club sets to all expense paid luxury trips were awarded.
Check out this video to learn more.
Main key visual.
Counter cards. Sustaining (L) and Promotional (R).
Counter cards. 4th July (L) and Refresh (R).
Display enhancers. From L–R: Promotional pole topper, charcoal grill, and Lite Guard standee.
On premise elements. Clockwise: poster, pennants, table tents.
On premise elements. Clockwise: coaster, pitcher coaster game, promotional bottle, and bucket.
Table top set-up.
Full program in-store display.
