Lorenzo Appiani's profile

Leopoldo Caggiano — Visual Identity

Leopoldo Caggiano is a young and very talented Italian director who I had the pleasure to work with to shape his visual identity.

He likes to define himself as “Director, DP*, Designer, Dreamer”.

*director of photography




The logo consists of a solid and geometric monogram in which the letters “L”and “C” are combined together using full and empty spaces and from which a beam of light spreads to give dynamism to the composition.

Finally we used a grain texture to give the identity an analogical feeling and to better express the director's aesthetics.


Leopoldo Caggiano — Visual Identity
Published:

Leopoldo Caggiano — Visual Identity

Visual Identity for Leopoldo Caggiano

Published:

Creative Fields