Whole Foods Market
Media buying/planning strategy | Creative
Media buying/planning strategy | Creative
Problem:
Combat loosing market share due to lack of traditional advertising and limitations of word-of-mouth promotion.
Process:
Identify DMAs with high concentrations of primary, secondary, and tertiary target audience.
Solution:
Create a comprehensive media buying strategy, and concurrent advertising campaign that established Whole Foods Market as a portal of healthy living.
Combat loosing market share due to lack of traditional advertising and limitations of word-of-mouth promotion.
Process:
Identify DMAs with high concentrations of primary, secondary, and tertiary target audience.
Solution:
Create a comprehensive media buying strategy, and concurrent advertising campaign that established Whole Foods Market as a portal of healthy living.
Media total budget
Newspaper schedule
AD 1
AD 2
AD 3
