Faraday Future

"Faraday Future" / Interactive Design Concepts, Motion Styleframes, Digital Ecosystem Branding
Client: Faraday Future
Agency: Blitz Agency
Role: Creative Direction, Concept Design, Interactive Design, Graphic Design, 3D, Environment Design
Portfolio Link: https://www.ericjordan.com/portfolios/faraday-future/

Eric Jordan was assembled onto a stealth team of leading interactive designers and developers by Blitz Agency to serve as a key creative consultant in helping to craft interactive concepts & A.I.-based ecosystem branding & UX for a revolutionary online presence for Faraday Future, a breakthrough automotive company in the intelligent electric car space. Their debut vehicle, the FF91, is an intelligent electric vehicle with supercar performance, precise handling, the comfort of an ultra-luxury passenger vehicle, and a unique collection of intelligent internet features. Eric developed a set of high-end concepts that would shape their new interactive experience & ecosystem branding, and showcase the vehicle's much anticipated global release at the CES conference in Las Vegas, 2017. In addition to helping craft the user experience concepts, Eric also collaborated with Blitz and Faraday Future's vehicle design team on the look and animation of the vehicle's A.I. (Artificial Intelligence) based user interface to establish a common visual language and UX (User Experience) that could extend across the whole digital ecosystem.

Official Press Release: BLITZ and Faraday Future launch advanced digital ecosystem enabled by new client / agency paradigm.