New Identity for Waters Centers of Innovation
Establish identity for this prestigious global partnership.
My Role:
- creative direction
- photo shoot art direction
- ongoing event materials
- interior branding design for laboratories
- design various print and online templates
- creative direction
- photo shoot art direction
- ongoing event materials
- interior branding design for laboratories
- design various print and online templates
Background: The four rings I created as a part of the identity came about after thoughful reflection about what the partnership means. I established the 4 pillar words, and designed rings to visually show how they are all important attributes and how they are all connected.
The Phenome Centre
The mission of the Phenome Centre is to transform scientific knowledge of causes and mechanisms of diseases by combining analytical science, epidemiology and clinical expertise.
Through state-of-the-art liquid chromatography-mass spectrometry and nuclear magnetic resonance, the Centre analyzes both patient and population based samples to discover new prognostic biomarkers, improve diagnostic techniques, and provide early identification of drug efficiency and safety for its partners.
An identity needed to be created for this network of Phenome Centres across the globe. These Centres significantly improve understanding and prevention of diseases such as diabetes, autism, heart disease and others.
My Role:
- logo/identity creation
- ongoing development of branded materials both online and print
- interior branding design for laboratories
The mission of the Phenome Centre is to transform scientific knowledge of causes and mechanisms of diseases by combining analytical science, epidemiology and clinical expertise.
Through state-of-the-art liquid chromatography-mass spectrometry and nuclear magnetic resonance, the Centre analyzes both patient and population based samples to discover new prognostic biomarkers, improve diagnostic techniques, and provide early identification of drug efficiency and safety for its partners.
An identity needed to be created for this network of Phenome Centres across the globe. These Centres significantly improve understanding and prevention of diseases such as diabetes, autism, heart disease and others.
My Role:
- logo/identity creation
- ongoing development of branded materials both online and print
- interior branding design for laboratories
This shows a behind-the-scenes approach that I take for identity creation. The mark is derived from a thoughtful understanding of the product (or program) that is then developed and transformed visually to represent its significance.
Rendering created to represent the identity signage at Imperial College.
4 large permanent display headers at the Phenome Training Center Laboratory at The Imperial College, UK.
New identity Branding
The International Food Safety Training Laboratories
The International Food Safety Training Laboratories
Summary:
Waters corporation partners and collaborates with customers to gain a deeper knowledge of their processes and needs –and to drive our instruments, software, and service innovations. Waters supports The International Food Safety Training Laboratory (IFSTL), this important global network and assists in improving the capabilities of both government and global partners as we all work together to improve food safety.
A visual identity needed to be created for this new global network. I created the brand identity along with establishing brand guidelines for global distribution for a visually consistent brand.
My Role:
- creative direction
- print materials development
- website templates
- creative direction
- print materials development
- website templates
- photo resource library
- online and offline marketing to support lab initiatives
- assist with social media strategy and online program design
- online and offline marketing to support lab initiatives
- assist with social media strategy and online program design
Waters Academic Grant program:
My Role:
- creative direction and design for new identity
- print materials development
- online and offline marketing to support lab initiatives
- creative direction and design for new identity
- print materials development
- online and offline marketing to support lab initiatives
