eBay invites you to find your own, unique style at eBay Fashion, in its latest commercial from Pereira & O’Dell, aiming to highlight that “when you see something you love, eBay will have it”.
The 30-second spot, released with the message “Love it. Shop it. Own it.”, features young women who are inspired by things they see in the world around them, such as a yellow and burgundy silk tiered floral print dress, silver lace-up stacked heels, and a leather bag, and buy them on eBay.
The song playing in the background is “Ooh La La” by former Gossip frontwoman Beth Ditto, from her debut solo album “Fake Sugar”, set to be launch on June 19. Her album comes out on the heels of the first flight of the campaign, which helps to reinforce that eBay is a place to shop for seasonal trends and not just for old pre-owned and vintage items.
Ads are currently running across network and cable TV, as well as digital pre-roll. Some media highlights include primetime placements during Dancing with the Stars, Grey’s Anatomy, The Big Bang Theory, as well as The Tonight Show with Jimmy Kimmel.
Find your own, unique style at: http://www.ebay.to/2pX0cCa
Team Credits:
Lead Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Co-Executive Creative Director: Jason Apaliski
Co-Executive Creative Director: Rob Lambrechts
Senior Art Director: Ali Sooudi
Senior Copywriter: Simon Friedlander
Copywriter: Tracy Silagi
Associate Director of Project Mgmt: Lindsey Anderson
VP of Production: Jeff Ferro
Executive Producer: Anastacia Maggioncalda
Senior Producer: Julie Costanzo
Director of Business Affairs: Russ Nadler
Business Affairs Coordinator: Christina Hadly
Chief Strategy Officer: Matt Herrmann
Strategy Director: Sam Renbarger
Director of Client Services: Ryan Toland
Account Director: Nidhi Chinai
Account Executive: Chelsea Larson
Production Company: Anonymous Content /Somesuch
Director: Crystal Moselle
Editorial: Exile
Editor: Max Koepke
