Navistar Defense is known for making some of the most advanced military vehicles in the world. But beyond just building the vehicles, the company has become a strategic partner to the US and its allies. So our challenge was to promote the full range of cradle-to-grave services and capabilities while positioning Navistar Defense as a company that is re-defining what it means to be a defense contractor.

Our solution was to create a website that gives users 360 degree access to information about all of Navistar Defense's offerings from engineering and manufacturing vehicles and engines to training, spare parts and field service.

The site puts a premium on multimedia that shows off the company's capabilities. Users can explore the vehicles by controlling 3D models or watching videos of them in action. Sorting and filtering products by mission, terrain or armor level allows for highly-targeted searching. And the Navistar story is woven throughout in personal interviews with top leadership. And because the target audience is often on-the-go, the site scales gracefully from computer to tablet to mobile phone.

Since launch, the site has experience as significant improvement in key metrics such as visits, pageviews, and time on site. And the mult-platform approach has paid dividends as well: more than 13% of site traffic comes from users on a phone or tablet.