Taro is a marketplace for healthy, authentic meals. Born in my aunt’s kitchen in Palo Alto where she found a great demand for local, authentic Indian food, my husband and I set out trying to help her set up the e-mail marketing, ordering and payment process. While helping her set up the business, we realized the need for a platform to support local chefs become food entrepreneurs easily, while helping people find healthy delicious food that makes them happy. 

As a techie-designer duo, we built Taro and have empowered 75+ chefs to sell food to over 100,000 foodies in the Bay Area. Here’s what I focused on:

- Designed the company vision, brand, logo, style guide and messaging

- Led User research, UX and Visual design across all products, including the consumer facing app and website, chef web app (business) and driver (delivery) facing apps

- Everything else under the sun: social media marketing, email marketing, operations, chef relations and customer support

Taro was acquired by EatClub in early 2019.