Background & Challenge:
PYRATEA is a fictional San Francisco based tea company that seeks to bring premium ingredient tea blends to young millennials. The idea is to promote wellness and holistic health in the younger generation of millennials. Ingredients are sourced from different countries, which are the star of each tea blend. This tea needed to be captivating to young energetic people aged 20-35.
Design Solution:
The solution was to use bright eye-catching colors with illustrations that clearly showed what ingredients were in each tea on the packaging. The main color is a warm minty green to reflect feelings of wellness and health. Information about caffeine and how to brew are included to educate the buyer quickly.
This concept store is web based, so I created a webpage and shop page that reflected the brand’s simplicity. Hover quick shop options allow for buyers to easily add items into their cart.
Lastly, featuring customer’s photos with hashtags of the brand sought to increase engagement with the company’s website.
PYRATEA is a fictional student company that began as an assignment to create a packaging design using Adobe Illustrator at UCBerkeleyExtension.
