Eggs are my inspiration.
During my daily commute to work by bus/subway, my favourite pass time besides reading a book/listening to music/playing games on my phone is observing billboards and areas they put up ads on. I find them fascinating and sometimes try to predict the thought behind an ad campaign. Last year in 2016, Egg Farmers of Ontario’s ads were all over the subway – promoting the support for egg farmers and how healthy their produce are. Torontonians will relate to this for sure. The campaign was so huge that I came across these ads almost everyday of my travels for many days/months. I googled them and it was a very interesting read. I was in particular interested in the phrase ‘Get Cracking’ which I found to be catchy and cool. They also had a website for it which offered egg involved recipes, cooking techniques etc. I noticed that all of the ads which they ran across subways where focussed on insights into the high-quality care Ontario farmers give to deliver the eggs and selling the local grocery stores and their stories. But, none were done about communicating this fun visually engaging area that could potentially engage their audience and make them read more and buy more. Who wouldn’t love healthy egg recipes? I wanted to use this perspective to create communication that would raise audience’s curiosity and liking and increase EFO’s brand awareness as an engaging bunch of egg enthusiasts. This is how eggs became by inspiration.
During my daily commute to work by bus/subway, my favourite pass time besides reading a book/listening to music/playing games on my phone is observing billboards and areas they put up ads on. I find them fascinating and sometimes try to predict the thought behind an ad campaign. Last year in 2016, Egg Farmers of Ontario’s ads were all over the subway – promoting the support for egg farmers and how healthy their produce are. Torontonians will relate to this for sure. The campaign was so huge that I came across these ads almost everyday of my travels for many days/months. I googled them and it was a very interesting read. I was in particular interested in the phrase ‘Get Cracking’ which I found to be catchy and cool. They also had a website for it which offered egg involved recipes, cooking techniques etc. I noticed that all of the ads which they ran across subways where focussed on insights into the high-quality care Ontario farmers give to deliver the eggs and selling the local grocery stores and their stories. But, none were done about communicating this fun visually engaging area that could potentially engage their audience and make them read more and buy more. Who wouldn’t love healthy egg recipes? I wanted to use this perspective to create communication that would raise audience’s curiosity and liking and increase EFO’s brand awareness as an engaging bunch of egg enthusiasts. This is how eggs became by inspiration.
