Merchant Handbook
Annual marketing piece that was distributed to over 200 mall tenants. The was the go-to resource for all things marketing within International Plaza. I assisted marketing director with design creation and content.
The Holiday Book
International Plaza captured the essence of the holidays with luxurious fashions celebrating the style of the season. Plus tales of family, friends and holiday traditions from some notable local and national influence makers. I assisted with the corporate coordination of outfit pulls, set/site management and creative oversight from conception to completion.
Feel Good Promotional Booklet
I created a promotional booklet to highlight IP's exclusive health and wellness tenants in addition to extra exposure for a health sponsor. This piece explored all the ways IP can make you FEEL GOOD inside and out. A gift with purchase of $250 or more in select sports/fitness/ health/beauty related stores/restaurants and the shopper would receive a yoga headband, Fit2Run smoothie, and LifeSpa 20% off certificate for participating in the promotion.
Tampa Bay Fashion Week Tampa Bay Times Insert 2016
I created an eight-page Luxury Fashion Handbook to promote the kick-off of Tampa Bay Fashion Week with Fall/Winter looks, daily event activities, features on our stylists, details on the runway shows, VIP events, etc. This publication was distributed to 100,000 of the Tampa Bay area’s highest income homes reaching our key demographic. The cost for this publication was offset by sales of a limited number of full-page ads to lease required and non-lease required merchants.
View piece here.
Tampa Bay Fashion Week Runway Show 2016
For the first time in Tampa Bay Fashion week history, local designers and national retailers, such as Neiman Marcus, Lilly Pulitzer, Free People, Athleta, Banana Republic and Pandora, showcased new Spring/Summer collections in the Grand Court. In tandem with two runway shows, complimentary personal shopping and styling appointment were offered to International Plaza shoppers. I orchestrated the event in its entirety from procuring national retailers participation, to show/event layout and management to all collateral creation and promotional marketing. For more photos, click here.
Style lives here | Stylists & Personal Shopping Program 2016 & 2017
The stylists program is still active at the center today and has expanded to other centers such as The Mall at Short Hills in New Jersey and Cherry Creek Shopping Mall in Denver, Colorado. It generated over $200,000 in store sales at conception of program and exponentially grew every season.
Summer Style Series 2017 | Stylists & Personal Shopping Assets
Santa Paws
As an additional revenue opportunity during the holidays, I oversaw and managed all aspects of this highly anticipated event, pet photos with Santa. I created signage for advertising within the center as well as in Tampa Bay Times. I renewed the event veterinary sponsor for a 5 year contract and managed the event with cross-departmentally team members within the center. For the cutest photos, see here.
