I was asked to redesign landing page for Top Eleven, the football management game with over 100 million registered users, the most popular sports game on mobile devices in the world.

This was the starting point: old design looked outdated, cluttered and overwhelming to the users.

With the look and feel of the game already defined and well known, my goal was to showcase it’s award winning design and features in full glory. And of course, Top Eleven’s face and one of the world’s most recognizable managers, José Mourinho features prominently.

Using insights gathered from player’s data, the design and copywriting is focused specifically on the features we know the players care about the most.

With the game being played mostly on mobile devices, I made sure that the design works flawlessly across all mobile and tablet devices.