The “street-wear” market has had plenty of ups and downs, but the sneaker community that built it is still thriving today. That being said, the desire to acquire accessories has never been more important to the sneaker consumer. Matching socks, special laces, limited edition co-branded cleaning supplies are all expected purchases with a new release of sneakers in today’s market. That consumer desire is what birthed the idea of the “Burk Box”.
Where are you going to keep all these pieces that you purchased with your sneakers? Most releases from any manufacturer come in basic packaging; a regular shoe box from that brand. On occasion co-branded releases will come out with special packing built around the sneaker, but again where are you going to put all this stuff? 50 pairs, with 50 sets of accessories is a lot of space.
There are a couple of solutions to this dilemma in the market today. The popular drop-front plastic box has been a go to for many sneaker enthusiasts for a long time. Unfortunately while these clear boxes help bring down time in finding the right pair to wear in the morning, they expose your precious collectibles to more and more light; the sneaker collectors mortal enemy. The rubbers and foams used to make the mid-soles degrade from oxygen and light. Aside from that the offerings available are the same clear box, with other methods of opening them. Top comes of, a different side drops down, etc.
Burk Box provides a new solution. Using a drawer/cabinet style box, Burk Box still gives the quick access that the clear boxes do, while granting more space for your sneakers and space for all your accessories. Keeping them in a drawer also keeps away the light when they are not being used. The Burk Box comes in various sizes to ensure that you can keep your sneakers up right; keeping them off their sides so that the nap of the suede will not suffer. There is 3 separate side portions for accs.. as well.
The average consumer looking to purchase a Burk Box would most likely be male, 18-30 year old professional with disposable income. Probably not married or has children. The markets that would receive this product the best could range from boutique style clothing stores to average mall athletic/casual sneaker stores on the east or west coast with eventual distribution through parts of the south and Midwest regions. The on-line market place would suit this item too, as the sneaker market continues to grow throughout the world.
The buying power of youth “trend-setters” is enormous and even though some of the main fashion trends may evolve and change, the need for a Burk Box will be there regardless. The need to have the newest coolest products is still the biggest driving force in the market and the aspirations of standing out to their peers is still top priority.
Where are you going to keep all these pieces that you purchased with your sneakers? Most releases from any manufacturer come in basic packaging; a regular shoe box from that brand. On occasion co-branded releases will come out with special packing built around the sneaker, but again where are you going to put all this stuff? 50 pairs, with 50 sets of accessories is a lot of space.
There are a couple of solutions to this dilemma in the market today. The popular drop-front plastic box has been a go to for many sneaker enthusiasts for a long time. Unfortunately while these clear boxes help bring down time in finding the right pair to wear in the morning, they expose your precious collectibles to more and more light; the sneaker collectors mortal enemy. The rubbers and foams used to make the mid-soles degrade from oxygen and light. Aside from that the offerings available are the same clear box, with other methods of opening them. Top comes of, a different side drops down, etc.
Burk Box provides a new solution. Using a drawer/cabinet style box, Burk Box still gives the quick access that the clear boxes do, while granting more space for your sneakers and space for all your accessories. Keeping them in a drawer also keeps away the light when they are not being used. The Burk Box comes in various sizes to ensure that you can keep your sneakers up right; keeping them off their sides so that the nap of the suede will not suffer. There is 3 separate side portions for accs.. as well.
The average consumer looking to purchase a Burk Box would most likely be male, 18-30 year old professional with disposable income. Probably not married or has children. The markets that would receive this product the best could range from boutique style clothing stores to average mall athletic/casual sneaker stores on the east or west coast with eventual distribution through parts of the south and Midwest regions. The on-line market place would suit this item too, as the sneaker market continues to grow throughout the world.
The buying power of youth “trend-setters” is enormous and even though some of the main fashion trends may evolve and change, the need for a Burk Box will be there regardless. The need to have the newest coolest products is still the biggest driving force in the market and the aspirations of standing out to their peers is still top priority.
