For the first time ever, Discovery Expedition™ - the lifestyle product brand for Discovery Channel™ - was represented at the 2012 Outdoor Retailer Show in Salt Lake City. A takeaway piece was need to communicate to potential licensees how the power of Discovery could lead to success at retail. In addition to designing the brand brochure, I designed all graphics for the booth, and staged the product for the event, which included branded luggage, telescopes, binoculars, and audio accessories.
