Branding was undertaken for a new e-commerce sportswear brand. The brand mainly acts as an online business selling high quality women's sportswear. The brand also re-enforces positive body-image and a healthy lifestyle.
The final identity chosen features 'Runway' in Caps, tight kerning, with a play on 36degree. The .co.uk features in the lock-up at all times to help advertise the website thus driving sales. The strapline 'Active Style' sits underneath. Various applications were included.