Lurbira asked for a new label to be designed for their organically made red wine from Navarra, Spain. Marketed to both men and women of the millennial generation who live in a urban environment. They were looking for a label that can help draw attention to the brand for sales in retail and restaurants and requested to draw influence from graffiti. The typography was produced using an iPad Pro and Procreate to help create a more natural and less polished script.