Gray Powell was the Apple Engineer who lost his iPhone 4 prototype while at a German beer garden. His last Facebook post via the phone, according to Gizmodo's article, was "I underestimated how good German beer is."

Lufthansa had just opened a beer garden in their Munich lounge, and I thought to myself: How cool would it be for Lufthansa to fly Gray to Munich? Get a break from recent events. Experience German beer in… Germany.

Two days later, the execution was pushed to Twitter seeking out Gray and offering him a free business class flight to Munich.

The effort was met with tons of positive comments, retweets, & was picked up by Gawker & Valleywag, Mashable, CNN, CBS News... amongst others. It is estimated that all the media generated was valued at $1 million.