STRIKE! is an underground bowling centre based in Kuantan, Malaysia; founded by Playground No. 6
-
The logotype and pixel pictogram were selected to reflect the rise of graffiti and retro futurism,
which could propel STRIKE! forward in creating an unique and memorable brand image.
In a bowling match, the symbol 'X' represents a strike - when all pins are knocked down.
Thus, the symbolic logo expresses a strike in 3 parts:
Part 1: The movement of the bowling ball when released.
Part 2: The impact between the bowling ball and pins.
Part 3: The sound of the impact made.
Part 2: The impact between the bowling ball and pins.
Part 3: The sound of the impact made.
You may see Johnathan port folio on: www.vimeo.com/johnathanlim
