CHIPOTLE WHITE BEAN SOUP CAMPAIGN
Introduction of a new soup to menu, encouraging guests to try the chipotle white bean soup with a discount offered for 4 weeks. Chipotle white bean soup is vegan, full of vegetables, and low calorie. The goal of the design was to entice guests with the
healthiness and heartiness of the soup and call attention to the fact that we make our soups in the restaurant every day.
promoted via: email, social media, in-store signage
Decal on sneezeguard alerting guests to offer, as the are choosing their soup.
Poster displayed in windows of restaurants.
Samples of social media imagery, used to promote campaign.
