Cultivated magazine is for the man with class and character as the definition of the name suggests. It also represents the act of gathering tobacco for the main theme of the magazine – cigars. The target audience is geared towards middle to upper-class men from the ages of 35 to 55. It contains articles every month on the latest sports, stocks, cars, and other mainstream news. The color scheme is neutral to cool colors that are meant to make the reader feel comfortable. The design elements are sharp corners and with bold text to represent a more masculine theme. Every letter of the cover text was individually manipulated to transform it from words to a design that fit together creatively.