EPi Time Campaign
Unique Campaign Multiplies Interest in Finishing Industry
Unique Campaign Multiplies Interest in Finishing Industry
To generate excitement for new product launches Electrochemical Products Inc. sought the expertise of JMS Consultations.
Reviewing the publications where the ads would appear, I saw in opportunity for EPi to make a statement. I eschewed the ad as fact-sheet format demonstrated by many competitors, opting instead for catchy headlines, bold primary colors, dimensional visuals, and using EPi's font specs in a way that would build the excitement of a movie poster, but still blend with their other materials. With no existing photography, I needed to work closely with EPi to make sure stock photos were recolored properly.
Reviewing the publications where the ads would appear, I saw in opportunity for EPi to make a statement. I eschewed the ad as fact-sheet format demonstrated by many competitors, opting instead for catchy headlines, bold primary colors, dimensional visuals, and using EPi's font specs in a way that would build the excitement of a movie poster, but still blend with their other materials. With no existing photography, I needed to work closely with EPi to make sure stock photos were recolored properly.
When EPi was looking to promote the Yellow-Red variety of their Ultra Yellow finishing solution, I imagined this new variation as the long-lost twin one might find in an action movie sequel. The headlines and visuals quickly followed.
In the final installment of the campaign trilogy, EPi wanted to highlight the cyanide-free aspect of their Ultra-Cu and 50/50 Silver product lines. They also wanted to stick with the multiplication idea from the previous ad.
