Project Pro Bono
#ILikeToHelp
Many people use "like" when they feel something needs support. What if to convert these "likes" and this support into real help? The more likes you get from your friends to your post of asking help, the more money you'd pay to the charity organisation Miloseridie.ru.
We started from the traditional media: TVC and OOHs, then brought people into digital to make help happen.
TVC Miloserdie with celebrities: Alena Babenko, Vyatcheslav Butusov, Tutta Larsen, Alena Toymintseva, Dmitry Pevtsov, Elena Zakharova
#МнеНравитсяПомогать = #ILikeToHelp
I like when old people are not alone
I like when kids with disabilities get care
I like when ill kids are getting better
I like when homeless people get care at the streets
I like when people help kids in orphan-houses to find parents
The core of communication is located in digital: if you join the project and want to help, you register on the website and make a post in your social network (any). The special counter counts "likes" you get from your friends and turns them into money.
Credits:
Client: Miloserdie.ru / Anna Ovsyannikova
Agency: DDB Russia
CD: Anna Denisova
Account team & Producer: Asya Grigoryan
Copywriter: Tanya Moseeva
Director & editing: Margarita Mikhaylova
Music: Maksim Kouznichenkov
Thanks for all celebrities joined the project <3
