Mongrel Books is an independent publisher based in Karachi, Pakistan, "committed to original voices and compelling stories".
My work for them as a graphic designer has encompassed their logo & branding, digital marketing posts, and book design for their three publications to date: an anthology titled The Mongrel Book of Voices, Volume I: Breakup; Sidra F. Sheikhs's The Light Blue Jumper, a sci-fi comedy of errors; and a collection of short-stories by Sarim Baig called Saints and Charlatans.
Mongrel Books' first release, the anthology, includes poetry, prose and a comic from 21 different writers from 9 different countries on the theme of Breakups. The visual language for the launch of this book as well as for Mongrel Books as a fresh, new publishing house in Karachi needed to be bright and bold matched with minimalism in order to be memorable.
The logo, in particular, attempts to visualise the brand name as an icon that is simultaneously warm and friendly- showing the openess of Mongrel Books as a publisher simply looking for "original voices and compelling stories"- as well as sharp and no-frills to show that they still mean business.
The logo, in particular, attempts to visualise the brand name as an icon that is simultaneously warm and friendly- showing the openess of Mongrel Books as a publisher simply looking for "original voices and compelling stories"- as well as sharp and no-frills to show that they still mean business.
Logo options that didn't make the cut
Development of the chosen logo
Official logo & its application _________________________________________________
The Mongrel Book of Voices, Volume I: Breakups ________________________________
Top row: Book cover options
Bottom row: Chosen books covers for the print version and the ebook version + back cover
Digital marketing posts _____________________________________________________
Static posts and gifs for the open call for submissions, reveal of writers, announcement of ebook version on Amazon Kindle, announcement of a new acquisition, and promo for new books.
